How not to do crisis PR — Mobikwik edition

Why a company needs a “PR person”

1. An active dialogue with journalists and key media stakeholders

What to do in a crisis:

1. Be honest to yourself

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store